If you have a future in business, then you have a future in mobile marketing and now is the time to begin preparing. Even if there are no immediate plans to launch a campaign, the complexity and diversity of this medium provides a steeper learning curve than online marketing. The more time you dedicate to learning and understanding the mobile community, the easier it will be to capture their interest when the time is right. Previous business experience does not hurt, but it is not required to get the ball rolling. In either case, you will be learning a new, independent field and the basic building blocks are described below.
Start small, but keep your goals and objectives wide. Viral advertising isn’t going to shoot your company to the top overnight in a mobile marketing strategy. You will need to put in the time, the effort, and produce the quality that your consumers demand. You must climb the ladder to the top and the process will almost always take longer than an equivalent online strategy. Ironically, it will produce quicker results with the individual viewers that encounter the content. Together, this means you must publish high-quality media more frequently, but it will produce results more frequently as well and establishes a solid business foundation over time.
You keep the customers you find through mobile marketing more often than customers you may have on a eCommerce website. Many popular services offered on mobile devices either require subscriptions or are the primary provider among their niche. This method of thinking and business precedes mobile marketing efforts commonplace today, and marketing a non-mobile product with this same structure is easier. Your customers will stick with you as long as you keep up the good work.
Though most businesses launch with online marketing right away, starting your company with a mobile marketing effort and transitioning the content and viewers onto the Internet is far easier. Mobile marketing in general is easier without an Internet campaign interfering with your work or methodology. The same advertisements, media, applications, and reputation can be updated for an online effort when the time is right.
Understand that mobile devices expand beyond the capabilities and form-factors of the standard cell-phone. At the same time, design the majority of your content with cellular capabilities in mind. From time to time, make a special effort to produce an application that is intended for tablets, handheld gaming systems, or PDAs specifically. This will help you pull in readers that are still in the mobile community, yet use devices with the capabilities of the home computer.
Mobile marketing is not only a supplement for existing advertising efforts. Alone, this method could carry a business to new heights without ever starting a “.com.” Learn what others have to say about their experience on mobile devices, and use these guidelines to limit your applications. Keep your different marketing tools spread across these limitations, allowing the top-of-the-line and the legacy devices an equal opportunity.