A contest, drawing or sweepstake is an excellent way to promote your products on the internet. Read this article to learn more about this excellent marketing technique.
Keep in mind that your contests need to be legal. Write comprehensive terms and conditions regarding participation, eligibility and the prizes. Have a lawyer help you if necessary. Since most people will not read over your terms and conditions, write a shorter version on how to enter the contest and the prizes. And make sure you add a box for the participants to check and agree to the terms and conditions your wrote for the contest.
The success of an online contest depends on the prizes. What will you give out for your next contest? The prizes should be both interesting and valuable. You can either offer free products or interesting discounts, but think about giving out promotional material too. This could be a good way to develop the image of your brand. Give out more details about the prizes and post links to reviews of the products you are giving away. A lot of participants will consider buying the product they wanted to win if they are convinced of the value of this product.
Advertising your contest is very important. Write updates to announce your contest and remind people that you are still accepting entries. Place links to the subscription page on your homepage, your social media profiles and updates and send out mass emails. Look for websites targeting a similar audience and have your contest featured in ads, banners or updates. You can reach out to even more people by asking the participants to share the contest on social networks as a step to enter the contest.
Create a useful contest. Ask people to submit something you can use to promote your products. A contest will expose a lot of people to your brand and products but you can get even more out of a contest with content you can use. You could for instance ask people to answer to surveys designed to help you develop better products or marketing strategies. You could also ask people to create content you can use as marketing material such as pictures, videos, reviews or artistic pieces.
Asking people to create new content related to your products is also a good idea: ask the contestants to take pictures or videos of themselves using your products, write reviews, create new slogans, logos, come up with a new product idea or submit their artistic creations. Ask people to submit their content by posting a picture on Facebook and tagging you; all their friends will learn about the contest and your brand. People will also share your contest if you give out prizes to the submission with the most votes. There are many different types of contests: try different things and keep creating contests that correspond to your target audience.
It is now time to start planning your first contest. Take the time to plan everything carefully and keep improving each new contest based on the previous ones.