When you think marketing, you might think massive ad buys on radio, television, or Facebook and Google. You might think about full page spreads in the Boston Globe or billboards along the Turnpike. Each of these methods is designed to get your message out to the population and draw attention to your business. And each of these methods is fundamentally flawed.
Advertising plants a seed in people’s mind and has value, but how often do you remember that billboard once you’ve arrived at your destination? How often are you thinking about your shopping list at the exact moment when an advertisement for just what you need appears on TV? It’s no different for anybody else.
The optimal time to target your advertising is right when people are searching for your product or your service. These days, that means getting your website listed on Google. Sure, you can pay through the nose for an advertised listing on the search engine’s results page – or you can spend a fraction of the money on solid search engine optimization to get your page right up there in the uppermost results. That’s the kind of optimization that MarketingMassachusetts.org offers, on your schedule and on your budget.
We Specialize In